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The Knowledge Project #211 · January 29, 2025 · 1h 40m

Codie Sanchez: Your Blueprint to Financial Freedom

Codie Sanchez — founder of Contrarian Thinking, acquires 'boring businesses' (laundromats, car washes, plumbing companies). Her thesis: buying small businesses is more accessible and less risky than starting from scratch.

Highlights

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Buy boring businesses instead of starting sexy ones
Laundromats, plumbing companies, car washes — these have real cash flows and the owners want to retire.
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Financial freedom is about cash flow, not net worth
Net worth is theoretical. Cash flow is what lets you stop working.

Misc

✧Contrarian Thinking has 1M+ followers
✧Advocates buying businesses over building them
✧Former First Trust and Goldman Sachs
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