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The Knowledge Project · September 15, 2026 · 1h 5m

Tobi Lütke: AI Agents, Better Decisions, and the Future of Work

Tobi Lütke

Shopify CEO Tobi Lütke discusses how he uses AI 'councils' to sharpen strategic decisions, and introduces River, an internal AI colleague that challenges him. He explains why pruning and rebuilding are essential for lasting companies, and why taste, judgment, and responsibility become more valuable as AI advances. He also shares personal practices: affirmations and teaching his kids to add 'yet' when encountering difficulty.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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The Power of 'Yet' and Affirmations44:51
Lütke requires his children to add 'yet' when they claim they can't do something, and he uses personal affirmations to shift his own behavior.
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AI Council for Strategic Decisions11:53
Lütke uses an AI-powered council to examine his most difficult strategic decisions.
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