How to Get People to Say Yes | Ryan Serhant

Ryan Serhant, founder of SERHANT., discusses his human-centered approach to sales that rejects high-pressure tactics in favor of building connection and offering help first. He explains his psychology of attention and persuasion, detailing how to prospect for leads, earn the right to ask, and close deals without letting ego get in the way. The conversation covers Serhant's time management philosophy of treating each day as a bank of 1,000 minutes, why he rejects 'fake it till you make it,' and how success can still feel empty after achieving your biggest dreams.