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Indie Hackers · May 12, 2023 · 1h 0m

#279 – Staying Indie vs Raising VC, Getting an MBA, and Disrupting the App Store with Emma Lawler of Velvet

Emma Lawler
Show Notes

Emma Lawler joins Courtland and Channing to talk about her journey from crypto founder to building Velvet, a startup aiming to disrupt the App Store. The conversation covers her decision to bootstrap versus raising venture capital, why she pursued an MBA after a successful exit, her preference for NYC over SF as a startup hub, and the trade-offs of sacrificing sleep for work. Lawler also shares her thoughts on whether crypto is dead and whether capitalism creates perverse incentives.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Novel

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Disrupting the App Store with Velvet
Emma Lawler outlines her vision for Velvet, a startup designed to challenge the current app distribution model and change how developers reach users.
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Editorial

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Why bootstrapping beats VC for many founders
Emma Lawler makes the case for staying indie and bootstrapping over raising venture capital, based on her own experience and philosophy.
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Getting an MBA after a successful exit
Emma Lawler explains why she chose to pursue an MBA after already having a successful startup exit.
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Why NYC beats SF as a startup city
Emma Lawler argues that New York City is a better environment for building a startup than San Francisco.
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Trading sleep for work
Emma Lawler discusses the personal cost of sacrificing sleep in pursuit of ambitious goals.
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