How I Built This · April 27, 2026 · 1h 8m

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Guy Raz (solo)

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Was this useful?