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Tristan Walker built Bevel — a razor designed for Black men's skin. Every major razor company had ignored coarse, curly hair for decades. Walker saw the gap and built a brand around it.
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Canon
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Walker: he didn't build Bevel because he saw a market opportunity. He built it because he personally suffered from razor bumps and no one was solving it. The responsibility to his community drove the business.
Highlights
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The best business opportunities are hidden in plain sight — serving ignored customers
Walker: 80% of Black men experience razor bumps from standard razors. Gillette knew this for decades and did nothing. Walker built a company in the gap between a known problem and zero existing solutions.Was this useful?