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Tobias Lütke — a German snowboard enthusiast who moved to Canada — tried to sell snowboards online and found every platform terrible. So he built his own. That tool became Shopify. He deliberately stayed in Ottawa instead of moving to Silicon Valley.
This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.
Canon
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Lütke: he's a programmer who had to learn to be a CEO. Instead of pretending to be a polished executive, he stayed in Ottawa, kept coding, and built the company around his authentic strengths — engineering quality over marketing hype.
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