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How I Built This · October 3, 2016 · 48m

Airbnb: Brian Chesky

Two RISD grads who couldn't pay rent put air mattresses on their floor. They sold novelty cereal (Obama O's, Cap'n McCains) to fund the company. Rejected by every investor. 'Do things that don't scale' — Chesky personally photographed every listing.

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Canon

Chesky: when no one would invest, they sold cereal. When listings were ugly, they personally photographed apartments. When hosts were skeptical, they stayed in their homes. Every 'unscalable' act built trust — and trust was the product.
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