How to Choose Better Protein for Your Health and Budget

Paul Greive, cofounder of pasture-raised chicken company Pasturebird, joins Max Lugavere to explore how chicken-raising methods may shape nutritional quality. The conversation examines what food labels actually tell consumers and how marketing terms can outpace what shoppers assume they mean. It also covers practical ways to choose and cook better protein while staying within a budget. Along the way, the discussion touches on the relationship between farming practices and the food that ends up on the plate.