The Most Underrated Social Media Platform You Need to Start Posting On

In this talk, Gary Vaynerchuk argues that the era of social media is over and we're entering the age of interest media, where algorithms serve content based on interest rather than social connections. He highlights the importance of organic views as a metric and points to Snap Spotlight as a massively underpriced attention channel. He also predicts that live shopping will be the dominant trend of the next decade.