In this talk, Gary Vaynerchuk argues that the era of social media is over and we're entering the age of interest media, where algorithms serve content based on interest rather than social connections. He highlights the importance of organic views as a metric and points to Snap Spotlight as a massively underpriced attention channel. He also predicts that live shopping will be the dominant trend of the next decade.
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Novel
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The Death of Social Media and Rise of Interest Media
Gary Vaynerchuk claims social media is dead and we have entered the era of interest media, where algorithms prioritize content that aligns with users' interests rather than their social connections.
Gary Vee predicts that live shopping will become the most important commerce trend over the next ten years as every social platform integrates QVC-style selling.