Gary Vaynerchuk leads a team meeting dissecting how movie studios could leverage social media and content clipping to boost box office returns, highlighting the cultural inertia that keeps them stuck in traditional marketing.
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Editorial
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Social Media and Clipping as Untapped Box Office Drivers
Gary Vaynerchuk argues that major movie studios are failing to capitalize on social media and content clipping, missing a massive opportunity to increase box office numbers.
The biggest obstacle to modernizing movie marketing is not technology but the risk-averse culture of major studios, which are slow to adopt rapid, iterative social media strategies.
The true power of clipping lies in isolating the most emotionally resonant, humorous, or raw moments from a film, which can spread more effectively than a polished trailer.