Gary Vaynerchuk joins Master Sommelier Carlo Santos and Angus Locklin on the Got Somme Wine podcast to discuss the current state of the wine industry. Gary argues that the industry is in a buyer's market with oversupply creating aggressive discounting opportunities for consumers who do their homework. He also shares his 35-year journey from his father's liquor store, why blind tasting is humbling, and how monthly wine dinners became a key business relationship tool.
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Highlights
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Wine Dinners as a Business Relationship Tool
Gary describes how hosting monthly wine dinners became a significant part of his business life for building and deepening relationships.
Gary introduces the concept of 'empathy wines' — selecting and selling wine by understanding what the customer actually wants rather than what the seller prefers.
Gary argues that global wine production currently exceeds demand, shifting negotiating power from producers to buyers and creating aggressive discounting opportunities.