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The GaryVee Audio Experience · September 16, 2026 · 30m

The #1 Opportunity in the Wine Industry

Gary Vaynerchuk joins Master Sommelier Carlo Santos and Angus Locklin on the Got Somme Wine podcast to discuss the current state of the wine industry. Gary argues that the industry is in a buyer's market with oversupply creating aggressive discounting opportunities for consumers who do their homework. He also shares his 35-year journey from his father's liquor store, why blind tasting is humbling, and how monthly wine dinners became a key business relationship tool.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

Wine Is a Buyer's Market Right Now
Gary argues that global wine production currently exceeds demand, shifting negotiating power from producers to buyers and creating aggressive discounting opportunities.
How to Find Aggressive Wine Discounters
Gary advises consumers to do genuine research to locate aggressive discounters rather than expecting deals to come to them.

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