How to Grow a Fashion Brand Using Social Media in 2027

Gary Vaynerchuk sits down with the founders of Nude Project to discuss practical strategies for growing a fashion brand in 2027. They cover why fear of overexposure is a growth limiter, how live shopping transforms discoverability, the value of authentic personal branding without the pressure to perform, strategic hiring for expansion beyond the founding team, and the importance of defining success on your own terms—whether that means scaling big or staying intentionally small.