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Freakonomics Radio · September 9, 2026 · 32m 9s

Amazon Was Supposed to Kill the Bookstore. James Daunt Had Other Plans | Better in Person

James Daunt, who went from running one small London bookshop to reviving both Waterstones and Barnes & Noble, tells Stephen Dubner how physical stores can compete with Amazon. He shares the philosophy and turnaround tactics that brought two iconic chains back from the brink, arguing that the in-person experience can do what e‑commerce cannot.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

The small-shop roots of a chain-store revival
James Daunt describes his path from a single independent bookshop in London to leading the turnaround of two major bookstore chains.
Physical bookstores survive because of, not despite, Amazon
Daunt argues that the rise of e‑commerce doesn't doom brick‑and‑mortar bookstores; instead it forces them to offer something meaningful that online shopping can’t replicate.

2 more ideas & all timestamps

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