Bose CEO Lila Snyder on the fight for high-quality audio

Lila Snyder returns to Decoder four years after her last appearance to discuss how she reshaped Bose. She sold the professional division, acquired luxury audio brands McIntosh Labs and Sonus faber, and began licensing Bose's core audio technology to other companies. The conversation also delves into the structural and cultural challenges of turning a hardware-first company into a software-driven one, and how Bose plans to remain competitive against giants like Apple's AirPods.