Warby Parker vs Luxottica | A Modern Lens | 3

When Warby Parker launched in 2010, its direct-to-consumer e-commerce model challenged Luxottica's decades-long control of the eyeglass market. Max Chafkin, who profiled the company early for Fast Company, joins host David Brown to examine why Warby Parker has endured, how its move into brick-and-mortar stores redefined the brand, and what the current state of e-commerce tells us about the viability of DTC disruptors against entrenched incumbents.