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Business Wars · October 21, 2026 · 45m 5s

Indian Motorcycle vs Harley-Davidson | Roadkill | 1

Business Wars launches a series on the rivalry between Indian Motorcycle and Harley-Davidson. The opening episode establishes that Indian has been out of the market for 45 years and that, as the 2000s approach, entrepreneurs are positioning to resurrect the brand. The revival is framed as an attempt to create an alternative to Harley-Davidson, the market leader. The episode poses a central question: can a one-time American icon truly make a comeback?

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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Indian Motorcycle's 45-Year Dormancy
The episode opens with the premise that Indian Motorcycle has been corporate roadkill for 45 years as the 2000s approach.
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Resurrection as an Alternative to Harley-Davidson
Entrepreneurs are competing for the chance to bring Indian back specifically as an alternative to market leader Harley-Davidson.
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