FanDuel vs DraftKings | The Enemy of My Enemy | 1

In 2009, with most online betting illegal in the U.S., Nigel Eccles exploited a legal loophole to launch FanDuel, a daily fantasy sports app offering short-term contests with quick payouts that blurred the line with gambling. DraftKings soon emerged as a rival, and the competition escalated into an all-out advertising war, with ads for both platforms appearing on national television every 90 seconds. The aggressive marketing soon drew regulatory scrutiny, setting the stage for legal battles that threatened the young industry.