Chobani: The Yogurt That Ate America | Nothing But Good | 1

Hamdi Ulukaya, a struggling Turkish-born cheese entrepreneur, stumbles upon a leaflet advertising a defunct yogurt factory for sale and takes a massive gamble: he buys it to produce Greek yogurt, a thick, strained style virtually unknown in the U.S. His startup, Chobani, sets out to topple the dairy giants Yoplait and Dannon, which dominate the $4 billion American yogurt market. But the real hurdle isn't just competition—it's rewiring what Americans think yogurt should taste like, moving them from sweet dessert-like cups to tart, protein-rich Greek yogurt.