GoPro: The Billion Dollar Wipeout | Think it. See It. Do it. Boom. | 1

GoPro was founded by Nick Woodman, who got the idea while on a surf trip to Bali in 2002—he wanted a way to capture action shots without hiring a professional photographer. The company took off in 2007 when users began posting their GoPro footage on YouTube, creating a viral marketing engine. However, as smartphone cameras improved, Apple's iPhone became a direct threat, forcing Woodman into a risky pivot to keep GoPro relevant.