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Against the Rules · September 24, 2024 · 29m

Episode 1: What’s Wrong with Eric?

Michael Lewis explores the understudied psychology of sports fandom: why fans experience such intense emotional highs and lows, spend loads of money, and have no control over the product. He looks at new academic research, including the work of Murray State's Daniel Wann and Eric Simons' book 'The Secret Lives of Sports Fans,' and notes how technology companies are beginning to exploit these insights to extract even more from fans.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Curious

Sports fans experience intense emotional highs and lows and spend heavily on a product they can't control, yet the psychology of fandom has been largely ignored by researchers until recently.

Highlights

Technology Exploits Fan Psychology
Technology platforms are beginning to exploit the psychology of fandom to drive engagement and spending.
The Secret Lives of Sports Fans
Eric Simons' book 'The Secret Lives of Sports Fans' explores the hidden psychology behind fan behavior.

References

The Secret Lives of Sports FansEric SimonsCited as a key work on the psychology of sports fandom
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