Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson

Ron Johnson, the creator of Apple Stores and former CEO of JCPenney, shares key lessons from working alongside Steve Jobs and leading transformative retail projects. He explains why turning down a lucrative Wall Street offer to unload trucks was the best career move, how big goals energize teams more than incremental targets, and how to persuade a stubborn boss like Jobs. Johnson reveals the hidden risks behind early customer enthusiasm and why JCPenney's failure boiled down to a trust deficit, not a flawed vision.