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99% Invisible explores how a simple decision by Idaho in 1928 to put a slogan on its license plates sparked a nationwide trend and an unexpectedly contentious history of state-branded automotive identifiers.
This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.
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✧Idaho's 1928 license plate slogan kicked off a trend and led to heated debates over state identity.
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