← Home
99% Invisible · February 10, 2026 · 34m

Artistic License Redux

Roman Mars (solo)

Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.
Was this useful?