100 Objects #11: Brannock Device

This episode of 99% Invisible celebrates the Brannock Device, the unremarkable-looking foot-measuring gadget invented in 1925 that became a silent staple of American shoe stores. It traces the device’s origin, its clever design, and its nearly century-long reign as the standard tool for sizing feet, exploring how such a humble instrument came to shape an everyday experience so completely that most people never even notice it.