20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman

Matt Swulinski, Head of Growth at Viktor and former growth lead at Wispr Flow and Superhuman, joins 20Growth to share his playbook for building a $100M growth engine. The conversation covers why SaaS founders should adopt e-commerce growth tactics, how product-led growth changes when AI agents become the customer, and the mechanics of paid acquisition—from building a tracking stack to producing 500 ads a month. Matt also breaks down referral programs, paywall loops, structuring an AI-native growth team, and which growth channels are most overrated and underrated in 2026.